ebsite design and rebrand for Edinburgh’s iconic Basement Bar

Project Spotlight: The Basement Bar

Website design and rebrand for Edinburgh’s iconic Basement Bar

The Signature Group continues to raise the bar—this time (literally) with the relaunch of one of Edinburgh’s most iconic venues: The Basement Bar. Known for its vibrant vibe, tasty Mexican-inspired food, and one of the city’s finest selections of mezcal and tequila, The Basement needed a bold new digital presence to match its energy.

Freak Design worked closely with the Signature team to deliver a complete rebrand and website redesign. Built in WordPress using Elementor, the new site offers a modern, user-friendly experience that reflects the bar’s dynamic identity. From digital to print, we’re proud to support The Basement’s evolution across every creative touchpoint.

Basement Restaurant Website design

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Project Features

Deep SEO Analysis

Brand Overhaul

Subtle Parallax Movement & Animations

Videography & Video Editing

Bespoke Graphic, Art & Illustration

Social Media Design

Built on

Wordpress & Elementor.

Freak Design are specialists in WordPress design & development. WordPress is one of the world’s leading open source web platforms with over 40 million users. Being open source, thousands of developers freely build upon WordPress, which makes it incredibly versatile and ever improving with more and more features. More about WordPress…

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Web & Digital Solutions

We love making websites. We take on the full process from design through to build and specialise in WordPress development. Whether it’s a simple brochure led website or a full e-commerce solution, we’re ready to dive in. 

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New you - designed and strategised.

Brand & Strategy

As designers, we get seriously excited about brands and how they build emotional connections with customers. We roll up our sleeves and dive into everything from strategy and naming to tone of voice, design, and advertising. Need help with your brand identity? We’re your huckleberries.

Many of our clients come to us with brands ready for a refresh or a complete rethink. Wherever you’re at, we’re here to help.

Crafted visuals. Standout shelf appeal.

Design, Print & Packaging

We’ve always had design at our core, combining creativity with precision to deliver impactful print, packaging, and visual solutions. Whether it’s striking packaging that stands out on shelves, professional print materials that elevate your brand, or carefully crafted visuals that capture attention—our focus is on producing designs that are authentic, memorable, and perfectly aligned with your brand identity.

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Where strategy meets a trusted network.

Ideas, Planning & Management

Beyond design, we plan, consult and deliver – pulling in experts for copy, photography, video, SEO, social, dev and more. From fresh campaign launches to project revamps, we make it happen.

Take us with you on your journey...

Choose on-tap design & support

Of course, we can design and deliver stand-alone products – but most of our clients take us with them. We’re often retained to support and evolve their brand long-term, providing ongoing design and consultancy across website content, server support, print, email and social media design, sales materials, advertising, SEO, PPC, offline campaigns, and more.

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Website Design by Freak, Edinburgh
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