The Rutland Hotel, a boutique hotel and hospitality landmark in the heart of Edinburgh’s West End, was long overdue a digital refresh. Our team at Freak Design worked closely with Signature Group to relaunch their flagship venue with a modern, mobile-first website that mirrors the elegance and premium experience of the hotel itself.
Built on WordPress and optimised for SEO, the new website offers a sleek, skimmable structure to showcase The Rutland’s unique accommodation, luxury serviced apartments, and in-house food and drink venues. With clear calls to action for bookings and table reservations, we streamlined the customer journey while allowing the brand personality to shine through.
This project is part of our long-standing partnership with Signature Group, where we continue to elevate digital experiences across their portfolio of award-winning restaurants, bars and hotels across Scotland.
Freak Design are specialists in WordPress design & development. WordPress is one of the world’s leading open source web platforms with over 40 million users. Being open source, thousands of developers freely build upon WordPress, which makes it incredibly versatile and ever improving with more and more features. More about WordPress…
We love making websites. We take on the full process from design through to build and specialise in WordPress development. Whether it’s a simple brochure led website or a full e-commerce solution, we’re ready to dive in.
As designers, we get seriously excited about brands and how they build emotional connections with customers. We roll up our sleeves and dive into everything from strategy and naming to tone of voice, design, and advertising. Need help with your brand identity? We’re your huckleberries.
Many of our clients come to us with brands ready for a refresh or a complete rethink. Wherever you’re at, we’re here to help.
We’ve always had design at our core, combining creativity with precision to deliver impactful print, packaging, and visual solutions. Whether it’s striking packaging that stands out on shelves, professional print materials that elevate your brand, or carefully crafted visuals that capture attention—our focus is on producing designs that are authentic, memorable, and perfectly aligned with your brand identity.
Beyond design, we plan, consult and deliver – pulling in experts for copy, photography, video, SEO, social, dev and more. From fresh campaign launches to project revamps, we make it happen.
