St Andrews Golf Travel crafts bespoke golf experiences built around some of the most iconic courses in the world. Their clientele expect exceptional service, expert knowledge and a sense of luxury from the very first interaction, so the goal was to create an online presence that truly reflects the calibre of their offering. The redesigned website brings clarity to their services, elevates their storytelling, and sets the tone for a premium travel experience long before an enquiry is made.
Built in WordPress using Elementor, the new site makes use of thoughtful content architecture. We restructured location pages, courses, and editorial content — organising them in a way that helps both users and search engines. By focusing on SEO-friendly hierarchies and optimising content flow, we made the site more discoverable and engaging.
Visually, the redesign reflects exclusivity and sophistication. We introduced a refined colour palette, elegant typography and rich imagery to evoke the premium nature of the golf travel experiences. Layouts emphasise immersive hero visuals and clear, trust-building content.
The result is a site that not only looks luxurious, but also performs: it’s optimised for SEO, easy for the client to update, and designed to convert visitors into high-value bookings.
Freak Design are specialists in WordPress design & development. WordPress is one of the world’s leading open source web platforms with over 40 million users. Being open source, thousands of developers freely build upon WordPress, which makes it incredibly versatile and ever improving with more and more features. More about WordPress…
We love making websites. We take on the full process from design through to build and specialise in WordPress development. Whether it’s a simple brochure led website or a full e-commerce solution, we’re ready to dive in.
As designers, we get seriously excited about brands and how they build emotional connections with customers. We roll up our sleeves and dive into everything from strategy and naming to tone of voice, design, and advertising. Need help with your brand identity? We’re your huckleberries.
Many of our clients come to us with brands ready for a refresh or a complete rethink. Wherever you’re at, we’re here to help.
We’ve always had design at our core, combining creativity with precision to deliver impactful print, packaging, and visual solutions. Whether it’s striking packaging that stands out on shelves, professional print materials that elevate your brand, or carefully crafted visuals that capture attention—our focus is on producing designs that are authentic, memorable, and perfectly aligned with your brand identity.
Beyond design, we plan, consult and deliver – pulling in experts for copy, photography, video, SEO, social, dev and more. From fresh campaign launches to project revamps, we make it happen.
